In the first portion of this webinar with Boomtown Internet Group, Stuart discusses the consequences of promoting your business on the web through fake reviews (paying for ratings, collecting ratings from employees or relative, or rating your business multiple times through various email addresses). It may seem like a quick way to rank your business higher in local listings, but if you are caught doing it, not only will Google penalize you, but you can be fined as well.
Google possesses complex algorithms that can detect patterns like those mentioned above when it comes to reviews. For example, in September the New York Attorney General’s Office set up a fake yogurt shop online and asked various “reputation enhancement” companies to write reviews for it. 19 firms were fined a total of $350,000 for writing fake reviews (aka “astroturfing”).
Stuart also discusses online copyright infringement during this webinar. Read more about it on Boomtown’s blog!